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Microsoft Teams integration

The Microsoft Teams integration sends the people and companies that Maverick Intelligence identifies on your website straight into your Teams channels, in real time. Each detection arrives as a rich card with the visitor’s name, role, company, and links, so your team can act the moment a lead lands. Connecting takes about two minutes and needs no admin approval, no Azure app, and no OAuth — you create an incoming webhook in Teams with Power Automate Workflows and paste its link into Maverick Intelligence.

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Watch the setup (2 minutes)

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How it works

Once a channel is connected, Maverick Intelligence watches for identified visitors and posts a card to that channel as they arrive. You control exactly what each channel receives — everyone, just companies, or only your hottest leads. You can connect up to five channels, each with its own filters (for example, a “Sales” channel for hot leads and an “All traffic” channel for everything).

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Step 1 — Create an incoming webhook in Teams

You create the webhook once, in the Teams channel where you want notifications, using the built-in Workflows app.
1

Choose or create the channel

In Microsoft Teams, open the channel you want notifications in — or create a new channel for them.
2

Open Workflows

Next to the channel name, click More options (…) (the three dots) and select Workflows.
3

Find the webhook template

In the Find templates search bar, type webhooks and select the template “Send webhook alerts to a channel”.
4

Confirm the team and channel

Make sure the correct team and channel are selected, then follow the prompts to create the workflow.
5

Copy the webhook URL

When setup finishes, copy the generated webhook URL. Keep it handy for the next step.
Need Microsoft’s own walkthrough? See Create incoming webhooks with Workflows for Microsoft Teams.
Treat the webhook URL like a password — anyone who has it can post to your channel. Don’t share it or commit it anywhere public. To revoke it, delete the workflow in Teams and create a new one.

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Step 2 — Connect the channel in Maverick Intelligence

1

Open Integrations

Log in to your Maverick Intelligence dashboard and open Integrations from the sidebar.
2

Open Microsoft Teams

Find the Microsoft Teams card and click Connect to open the settings.
3

Name the channel

In Label, give the connection a name you’ll recognize (for example, “Sales alerts”). This is only for your reference in the dashboard.
4

Paste the webhook URL

Paste the URL you copied from Teams into Webhook URL.
5

Send a test

Click Send test to post a test card to the channel and confirm the link works.
6

Connect

Choose what this channel should receive (see below), then click Connect. Maverick Intelligence verifies the link reaches Teams and posts a ✅ Maverick Intelligence connected card to the channel. If the URL is wrong or the workflow is off, the connection is rejected with an error instead of saving silently.

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Choose what each channel receives

Every channel has its own notification filters:
New channels default to All People on. Turn on All Companies to also get company-only detections. The “Hot … Only” options are for channels that should stay quiet and only light up for your best-fit leads.

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What a notification looks like

Person notifications show the visitor’s name and their company in the heading, their profile photo and job title when known, and a details list with their email, phone, location, and LinkedIn — plus Connect on LinkedIn and See More buttons and an “About the company” section. A 🔥 flame marks people who match your hot-lead criteria. Company notifications show the company name and logo, its industry, size, location, estimated revenue, and website, with a Visit Website button. Hot companies are marked with a 🔥 flame. Every card carries the Maverick Intelligence header, and See More links straight to the matching record in your dashboard.

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Manage or remove a channel

Open Integrations → Microsoft Teams at any time:
  • Change filters — flip the toggles on a channel and click Save.
  • Configure (gear icon) — edit the channel’s label or replace its webhook URL. If you change the URL, Maverick Intelligence re-verifies it reaches Teams before saving. Editing only the label or filters won’t post a new card to the channel.
  • Remove (bin icon) — disconnect the channel. Notifications stop immediately; you can reconnect any time.
You can connect up to five channels. To add another once you have some, click Connect another Teams channel.

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Troubleshooting

Double-check the webhook URL is pasted in full and that the workflow is turned on in Teams (Workflows → your flow). Recreate the workflow if the link may have expired, then paste the new URL.
Open the flow in Teams (Workflows) and check its run history — a flow that fails repeatedly can be auto-disabled by Microsoft. Turn it back on, or recreate it and update the URL in Maverick Intelligence via Configure.
Use Configure to switch it to Hot People Only / Hot Companies Only, or turn All Companies off so it only receives people.
Create a new webhook in the target channel (Step 1), then paste the new URL into the existing connection with Configure.